A significant portion of the population is comprised of millennials. Generation Z members also take up another significant portion of the overall population. The combination of those segments makes up about half of the total population we have. When you are in business, especially marketing, you have to consider this figure.
That combination of youth in the overall population shares some special characteristics; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a guide to help you market to Gen Z and the millennials.
These groups care about the experience in the event. The older generations were interested in the functionality of a product or service. That leaves you with the task of talking about the experiences they can expect from using your products and services. You need to demonstrate how your products and services will impact and influence their lifestyle.
Online marketing will be our preferred marketing approach. You are dealing with generations that do not know what life is without the internet and smart gadgets. They are constantly online. You, therefore, have to take your marketing campaign to where they are. Social media platforms should replace all your print and traditional media marketing platforms.
You also need to tell them what your brand is about. You cannot expect them to buy a product on the basis that it works. They want to know if the vision and mission of the brand behind the product is one they can concur with. You, therefore, need to develop your brand with such concerns well defined, and in line with what the youth value. They are concerned over matters such as global warming and climate change. Selling eco-friendly products make it easier for them to pick yours off the shelves.
You also need to adopt gamification marketing. The marketing approach includes the use of gaming techniques like ranking lists, competition, and scoring systems. You can tell when you decide to sell fitness devices. You can initiate competitions all over the country in which customers attempt to outrun each other. They will use the connected devices to collect and share their data, which allow hem to fall in love with the products. You end up with a lot of attention focused on the products, and buyers ready to spend on them.
There are a lot of challenges when it comes to marketing to Gen Z and millennials. They come with some special and ever-changing tastes and preferences. By following what this guide has to say, you will find it easier to sell to a large part of that population.
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